There is no doubt that by providing clients with ongoing services, you can increase your profits exponentially. And if clients feel like you are fully invested in them, they will keep coming back to you. Here are a five key strategies to improve your client relationships.
A good client retention plan is worth every penny
Communication: The easiest and cheapest way to keep clients happy is to communicate with them regularly. Take the time to ensure that you call your clients, both current and past, on a regular basis, just to stay in touch and see what’s going on with them. Sending out a monthly newsletter is also helpful to keep them engaged . Respond to every call, if possible. The more available you are to them, the more satisfied they will be.
Get To Know Each Client: Show that you genuinely care enough to find out what’s going on in their lives. Treat clients like people, not like a job. If your job involves lots of talking, take some time to just listen to them. In return, your clients will be willing to listen to you when it’s time to give advice.
Praise Their Successes: If your profession allows it, make a conscious effort to spread the word about your clients’ successes. This can be done through word of mouth, blog posts or newsletters. Show your full support and use your personal and professional network to help them reach their goals.
Be Selective: Sometimes, not every client is a good client. One of the secrets to client retention is selecting those who you can serve best. Having to serve a client whose needs you can’t satisfy will put you in an uncomfortable position. When someone expresses interest in your services, make sure they understand what you can offer and what you can’t offer. It’s important to be honest with yourself and your potential clients. If you can’t take on a client, you can always refer them to the right person. That way, you’ll be able to select clients who are most likely to stick with you.
Provide Social Proof: Remind your clients that other people have found your services valuable. Testimonials, news articles featuring your business, or announcements about your involvement in the community all count as positive social proof. If you’re sending out a monthly newsletter, try to share positive social proof each time.